About

About VIVID

VIVID is a social impact startup helping people find the most effective ways to overcome their internal obstacles.

We are shifting the notion of personal growth from something abstract, vague, and mostly based on content-consumption into extremely practical and effectiveness-based daily practice.

VIVID was co-founded by Dr. Tal Ben-Shahar, one of the most influential academics studying the psychology of happiness. He taught two of Harvard's most popular courses of all time and has authored several worldwide best-selling books. His forthcoming book introduces VIVID and guides readers through small, low investment changes which significantly improve our wellbeing and happiness.

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The VIVID platform

VIVID’s idea is simple; our mobile platform takes personal change and self improvement from ideas into action, with personal change plans that guide you step-by-step in adopting better habits and mindsets.

To create a plan, you simply choose a topic and instantly get ready-made plans that the VIVID community and wellbeing professionals have built for it, or can create your own and use these plans as inspiration.

VIVID gives you extensive flexibility in shaping your plans, and enables you to measure your progress with research-based metrics so you can improve your plans over time (optionally, with the guidance of a professional or someone close to you).

VIVID learns over time which practices and tools are most effective for different categories, and can make recommendations based on what really works. We aim to build an impact-based marketplace of plans where content is not competing on popularity, but rather on helping individuals as much as possible.

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We're committed to impact

We view ourselves as an impact-aligned startup - which means that our goal is to maximize our social impact. We don’t see ourselves as just a product-centered company, but as a collaborative project enabling VIVID's community to solve one of the biggest obstacles for significantly increasing wellbeing and human potential.

We have a very detailed approach to how we define impact, and how we view the impact of VIVID - learn more in this article:

More about our
approach to impact

We're empowering creators

The heart of VIVID is a community where people help each other through plans for overcoming internal obstacles.

The idea is that we don’t tell people how to change - but rather provide them with extensive, flexible tools in creating change plans, and enable sharing them with others.

Why is this flexibility important? It’s how we give power to creators. Professionals and avid users can use VIVID to create plans for virtually almost any intervention from academic literature, any methodology, and any insight from a self-development workshop.

This way, we wish to empower wellbeing professionals - not only can they use their own methodology to create plans for their clients and audiences, but they can also accompany and support their clients on their journey to personal growth.

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We're still setting things up

Our team completed a seed round on the end of August 2022, and we're now working on uploading more content and communicating our plans.

We will soon write more about setting up a community of creators, building a transparent and community-based product map, and building the VIVID organization.

In the meanwhile, feel free to approach us with any question at hello(at)VIVID-app(dot)me.